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Latest News

  • SMA is extremely pleased to announce it's partnership with Tennis Australia continues with contract renewal confirmed.

  • SMA turns its resources to charity to assist the extremely important cause "Without A Ribbon". SMA will work closely with WaR to build a database management system for the support of people with rare cancers.

  • National Cinema Pop Up takes launch for summer 2016/17 visiting 12 Regional Locations.
  • 2016 MX Nationals Calendar announced with 5 SMA contracted Councils securing rounds.
  • Main

    What we do

    Sports Marketing Australia (SMA) is a multifaceted national organisation that boasts partnerships with some 46 Local Government bodies (Councils) and in excess of 240 state and national sporting associations, promoters and conference organisers in its client base.

    Through their event decentralisation program Sports Marketing Australia places over 442 events a year into their regional partners from sports, music, arts and culture.

    Our strategic vision is based on the philosophical change in the sports and entertainment industry that revolves around the emergence of decentralising events into regional Australia.

    SMA is Australia's ONLY regional event placement organisation in the area of sport, music, culture and the arts. SMA organises ticketing solutions for event organisers and partnering councils, online database registration systems and undertakes various government and private sector consultancy.


    Pony Club Australia and all state bodies go live with the OSM Online Database Management System. To learn how this can benefit your organisation contact Craig Gibson

    March 2016

    The LGA's of Goulburn Mulwaree Council and Bathurst Regional Council join the Sports Decentralisation Program. To learn more on becoming a partner contact Rick Sleeman

    March 2016

    Adelaide has been confirmed as the home of the Pacific School Games 2017. More information contact Rick Sleeman

    March 2016

Our Focus


Registration, Administration, Database Management System

The 24/7 Online Sports Management (OSM) system provides state and national sporting associations with the ability to communicate with their database, streamline their administrative and event day functions provide online registration options for their members and a plethora of commercial advantages.


TicketDirect Ticketing and CRM Solution

Software provider, TicketDirect is one of only 20 organisations in the world to partner Microsoft in the development of their new cloud computing system, Windows Azure. The state of the art technology provides previously unexplored options for sports venues, theatres and performing arts venues alike.


Consulting to Local Government, State and National Sporting Associations

SMA's senior staff have a wealth of experience in the highly entrepreneurial sports industry as well as providing solutions for more conservative Local Government bodies. As a result, Councils and sporting associations around Australia engage SMA to provide consulting services, particularly when the scope of work requires interaction between the philosophically differing groups.