WE TAKE THE GUESSWORK OUT OF FINDING THE RIGHT LOCATION AND SUPPORT FOR YOUR EVENT
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$26.5 MILLION HAS BEEN INVESTED INTO EVENT OWNERS THROUGH SMA'S PROGRAM SINCE 2001

We utilise our strategic relationships, market knowledge and our professional team to help you create amazing Events

Sports Marketing Australia (SMA) has long term contracts with 64 Local Government Areas (LGAs) and tourism organisations throughout Australia. Our objective is to grow and develop Sports and Events Tourism as a dynamic industry for all of our partnering regions. Each of these LGAs are highly motivated to attract events to their region and are prepared to provide incentives in the form of commercial and logistical support.

Our local government partners are looking to host events that provide real economic, community and branding benefits within their regions. The result is a "Win - Win" scenario for event owners, the LGAs, their business communities and wider communities.

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ACHIEVE UNBELIEVABLE OUTCOMES FOR YOUR EVENTS

BETTER SUPPORT

SMA's partnering Councils provide commercial and/or logistical support for every event delivered through our program. With key contacts and processes already in place, acquiring funding and support is quick and easy. SMA works with event owners to make sure your value proposition is as strong as possible, giving event owners a higher chance of councils saying "yes" to your proposal.

NO COST

There is no cost for event owners to use SMA's services when events are conducted in our partnering areas. We don't charge you anything to tap into our vast experience and knowledge. Arrange a free consultation with our professional Event Management Team anytime!

MORE OPTIONS

With 64 regions to choose from there are plenty of options available to host your events. We understand which regions have the capacity and capability to host your events based on our detailed assessment process. Our program will connect you with the right people in the right region to help grow your event.

LESS HASSLE

Our expert team will compare available host locations from our 64 partnering Councils, negotiate great benefits and manage the paperwork on your behalf. SMA's team are here to make the process of finding the right location to host your event as simple and as straightforward as possible. There is no grants application process, if you place your event through our program.

CHOOSE FROM 64 HOST LOCATIONS

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The Local Government Areas (Councils) with which Sports Marketing Australia partner must meet a number of key criteria including:

  • Quality resources and infrastructure
  • Strategic geographic positioning
  • Proven track record in hosting major events
  • Sufficient bedding capacity to cater for your event
  • Population base that can support events
  • Strong transport linkages
  • Be happy to provide funding and support based on the economic community and branding benefits. (Funding is based on SMA's 18 years of experience in valuing events)
  • Most importantly, have the passion and dedication to see our program and your event reach its potential.

SMA'S PARTNERING LOCAL GOVERNMENT AREAS

NEW SOUTH WALES

  • Bathurst Regional Council
  • Clarence Valley Council
  • Cobram Barooga Business and Tourism
  • Edward River Council (Deniliquin)
  • Goulburn Mulwaree Council
  • Griffith City Council
  • Inverell Shire Council
  • Mid-Coast Council
  • Murray River Council
  • Orange City Council
  • Penrith City Council
  • Port Macquarie-Hastings Council
  • Port Stephens Council
  • Shoalhaven City Council
  • Wagga Wagga City Council
  • Destination Wollongong

QUEENSLAND

  • City of Gold Coast
  • Brisbane City Council
  • Moreton Bay Regional Council
  • Gladstone Regional Council
  • Gympie Regional Council
  • Ipswich City Council
  • City of Logan
  • Mackay Regional Council
  • Townsville Enterprise Limited

WESTERN AUSTRALIA

  • City of Albany
  • City of Bunbury
  • City of Joondalup
  • City of Kalgoorlie-Boulder
  • Mandurah and Peel Tourism Organisation
  • Shire of Augusta-Margaret River
  • City of Wanneroo

NORTHERN TERRITORY

  • Northern Territory Government

VICTORIA

  • Ararat Rural City Council
  • Bass Coast Shire Council
  • Baw Baw Shire Council
  • City of Greater Bendigo
  • Cobram Barooga Business and Tourism
  • City of Dandenong
  • East Gippsland Shire Council
  • Greater Shepparton City Council
  • Horsham Rural City Council
  • Latrobe City Council
  • Mildura Rural City Council
  • Rural City of Wangaratta;
  • Southern Grampians Shire Council
  • Warrnambool City Council

SOUTH AUSTRALIA

  • Alexandrina Council
  • City of Playford
  • City of Port Adelaide Enfield
  • Rural City of Murray Bridge
  • City of Onkaparinga

ACCESS EVENT SUPPORT

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SMA's partnering Local Government Areas (LGAs) or Councils are prepared to provide incentives in the form of funding and other Value In Kind (VIK) support to encourage event owners to bring events to their regions.

With 18 years experience, we find innovative ways to give you the best outcome for your event. Your account manager from the Events Management Team, will walk you through the huge range of options and benefits available - helping you compare and ultimately choose the most suitable host location.



SUPPORT FOR EVENTS

EVENT ATTRACTION FUNDING

Funding is based on the economic, branding and community benefits that your event brings to our partnering regions. In 2018, our program delivered just over $3.8 million in funding to event owners.

VALUE IN KIND SUPPORT

VIK support varies from council to council but could include:
- Free venue hire if the venue is Council owned and managed
- Temporary infrastructure
- Council services i.e. rubbish removal, traffic management etc.

MARKETING & MEDIA LIAISONS

Because Councils have a vested interest in seeing a successful outcome for your event, it receives maximum media and marketing exposure locally and regionally. This, in turn, will help grow your event and the footprint of the sport locally.

ACCOMMODATION & TOURISM SERVICES

Councils have a wealth of local knowledge and they can give you friendly advice on where to stay, what to do and help book your accommodation and activities while competitors are staying in the area.

EVENT OWNERS INVOLVED IN SMA'S EVENT PLACEMENT PROGRAM

NATIONAL SPORTING ORGANISATIONS

  • Tennis Australia
  • Australian Cricketers Association
  • Cricket Australia
  • Surf Life Saving Australia
  • Bowls Australia
  • Cycling Australia
  • Professional Golf Association (PGA)
  • Australian Baseball League
  • Australian Jet Ski Association
  • Australian Masters Squash Association
  • Badminton Australia
  • Baseball Australia
  • Basketball Australia
  • BMX Australia
  • Dance Sport Australia
  • Darts Australia
  • Disability Sports Australia
  • Futsal Australia
  • Golf Australia
  • Gridiron Australia
  • Gymnastics Australia
  • Handball Australia
  • Hockey Australia
  • Inline Hockey Australia
  • Judo Australia
  • Karting Australia
  • Little Athletics Australia
  • Masters Swimming Australia
  • Motorcycling Australia
  • Mountain Bike Australia
  • Netball Australia
  • Oceania Athletics Association
  • Oceania Freestyle Football Federation
  • Outrigging Australia
  • Oztag Australia
  • Paddle Australia
  • Pony Club Australia
  • Royal Lifesaving Australia
  • Rugby Australia
  • School Sport Australia
  • Skate Australia
  • Softball Australia
  • Special Olympics Australia
  • Squash Australia
  • Swimming Australia
  • Table Tennis Australia
  • Taekwondo Australia
  • Triathlon Australia
  • Touch Football Australia
  • Touch Rugby League
  • Ultimate Disc Australia
  • Volleyball Australia

QLD SPORTING ORGANISATIONS

  • AFL QLD
  • Badminton QLD
  • Baseball QLD
  • Basketball QLD
  • Bicycle QLD
  • BMX QLD
  • Bowls QLD
  • Boxing QLD
  • Calisthenics QLD
  • Cricket QLD
  • Cycling QLD
  • Dancesport QLD
  • Darts QLD
  • Diving QLD
  • Dragon Boat QLD
  • Equestrian QLD
  • Football QLD
  • Golf Australia QLD
  • Gridiron QLD
  • Gymnastics QLD
  • Handball QLD
  • Hockey QLD
  • Indoor Netball federation of QLD
  • Judo QLD
  • Karting QLD
  • Little Athletics QLD
  • Masters Swimming QLD
  • Motorcycling QLD
  • Netball QLD
  • Orienteering QLD
  • Paddle QLD
  • PGA of Australia QLD
  • Pony Club QLD
  • Squash QLD
  • QLD Canoeing
  • QLD Futsal League
  • QLD Rogaine Association
  • QLD Rugby Union
  • QLD School Sport
  • Rowing QLD
  • Softball QLD
  • Surf Lifesaving QLD
  • Table Tennis QLD
  • Tennis QLD
  • Tenpin Bowling QLD
  • Touch Football QLD
  • Triathlon QLD
  • Ultimate QLD
  • Volleyball QLD
  • Water Polo QLD

TAS SPORTING ORGANISATIONS

  • Basketball TAS
  • Bowls TAS
  • Football Federation TAS
  • Motorcycling Tasmania
  • PGA Tasmania
  • Squash TAS
  • Touch Football TAS

VIC SPORTING ORGANISATIONS

  • AFL VIC
  • Badminton VIC
  • Baseball VIC
  • Bowls VIC
  • Bushwalking VIC
  • BMX VIC
  • Calisthenics VIC
  • Cricket VIC
  • Cycling VIC
  • Country League Football Assoc VIC
  • Judo VIC
  • Dancesport VIC
  • Darts Victoria
  • Diving VIC
  • Dragon Boat VIC
  • Football Federation VIC
  • Golf VIC
  • Gridiron VIC
  • Gymnastics VIC
  • Hockey VIC
  • Indoor Sport VIC
  • Lifesaving VIC
  • Little Athletics VIC
  • Masters Swimming VIC
  • Motorcycling VIC
  • Netball VIC
  • NRL VIC
  • PGA Southern Division
  • Rowing VIC
  • School Sport Victoria
  • Skate VIC
  • Softball VIC
  • Special Olympics VIC
  • Squash VIC
  • Swimming VIC
  • Table Tennis VIC
  • Tennis VIC
  • Touch Football VIC
  • Triathlon VIC
  • Ultimate VIC
  • VIC Karting Association
  • VIC Rugby Union
  • Vic Sport
  • Victorian Athletic League
  • Victorian Karting Association
  • Water Polo VIC

SA SPORTING ORGANISATIONS

  • PGA SA
  • Adelaide 36ers
  • Athletics SA
  • Baseball SA
  • Rowing SA
  • Rugby SA
  • School Sport SA
  • BMX SA
  • Bowls SA
  • Cricket SA
  • Cycling SA
  • Dragon Boat SA
  • Judo SA
  • Motorcycling SA
  • Softball SA
  • Squash SA
  • Surf Life Saving SA
  • Swimming SA
  • Tennis SA
  • Touch Football SA
  • Volleyball SA

WA SPORTING ORGANISATIONS

  • Archery WA
  • Athletics WA
  • Badminton WA
  • Baseball WA
  • Basketball WA
  • BMX WA
  • Bowls WA
  • Calisthenics WA
  • Cricket WA
  • Dancesport WA
  • Darts WA
  • Floorball WA
  • Football West
  • Golf Australia WA
  • Gymnastics WA
  • Judo WA
  • Lacrosse WA
  • Little Athletics WA
  • Masters Swimming WA
  • Motorcycling WA
  • Netball WA
  • Orienteering WA
  • Outrigging WA
  • Paddle WA
  • PGA of Australia WA
  • Pony Club WA
  • Rowing WA
  • Rugby League WA
  • School Sport WA
  • Softball WA
  • Squash WA
  • Surfing WA
  • Surf Life Saving WA
  • Swimming WA
  • Table Tennis WA
  • Tennis WA
  • Touch Football WA
  • Triathlon WA
  • Ultimate WA
  • Volleyball WA
  • West Australian Football Commission
  • West Coast Futsal
  • WestCycle

NSW SPORTING ORGANISATIONS

  • Archery NSW
  • Athletics NSW
  • Baseball NSW
  • Basketball NSW
  • Bicycle NSW
  • Bowls NSW
  • Calisthenics NSW
  • Cricket NSW
  • Cycling NSW
  • Diving NSW
  • Football NSW
  • Golf NSW
  • Gymnastics NSW
  • Hockey NSW
  • Hockey NSW Mens Masters
  • Indoor Sports NSW
  • Judo NSW
  • Karting NSW
  • Little Athletics NSW
  • Motorcycling NSW
  • Netball NSW
  • NSW Athletic League
  • NSW Country Rugby League
  • NSW Masters Swimming
  • NSW Rugby Union
  • NSW Touch Football
  • NSW Water Polo
  • NSW Women's Bowls Association
  • Orienteering NSW
  • Outrigging NSW
  • Paddle NSW
  • PGA NSW
  • Rowing NSW
  • Softball NSW
  • Surf Life Saving NSW
  • Surfing NSW
  • Swimming NSW
  • Sydney Smiths
  • Tennis NSW
  • Ultimate NSW
  • Triathlon NSW
  • Volleyball NSW
  • Wheelchair Sports NSW
  • Women’s Bowls NSW

PROMOTERS

  • Sports Marketing Australia also works with a large number of promoters across the sport, entertainment, arts & culture, music, food & wine and business events categories providing significant opportunities for all of our partnering regions.