Ticket Direct Australia offers innovative, and easy to manage ticketing solutions to service the sports and entertainment industry

The fastest way to grow your business is with the leader in Sport and Entertainment 

TicketDirect Australia

Sports Marketing Australia has the exclusive Australian rights to the most dynamic ticketing solution in Australasia, TicketDirect Australia (TDA). TDA is an exciting ticketing service available directly to Australian venues and event promoters looking to take their events regionally. 

TDA is reshaping the ticketing industry, working in partnership with venues to deliver a superior ticketing service that is more flexible, friendly and affordable than competing products. TDA also understands business in today's market. 

Cutting edge technology drives the TicketDirect network, providing a powerful set of software tools to reach out to more customers and help grow audiences. Event owners and their customers will directly benefit by having access to event information and the ability to purchase a ticket online or from any device, 24 hours a day, 7 days a week, as well as through traditional methods such as over the counter, at the box office or by phone.


TicketDirect Australia (TDA) offers a customised online ticketing and customer relationship management service designed for venue, events and national tours. TDA’s ticketing software provides a competitive pricing model while offering a full range of marketing, support and operational functionality for ticket sales at the box office, retail outlets, call centre and an online portal linked to any website.  It allows customers to pay and print their own tickets or use a smart phone to access a show through an integrated patron access control system linked to handheld scanning devices.

TDA’s ticketing software provides venues and event promoters with the necessary tools to manage all ‘front of house’ operations, while providing the necessary reports to track sales and audience buying behavior, access accurate data and communicate to your customers.

TDA’s approach to providing a ticketing service is to give control, flexibility and the decision-making capacity to the venues and promoters, giving them the ability to take ownership of selling tickets, accessing data and most importantly building customer relationships.  

In terms of support, TDA provides a full and free support service, as it is in both our interests that customers can “always” purchase tickets. To achieve this, the TDA system is built using the latest technology and by having the support team access terminals housing the TDA software, we are able to help your sales and administration team with any problems that may occur.  

TDA provides a high degree of training for all staff using the system, which is actually a very simple piece of software to operate, with friendly icons providing a true representation of the event.

TDA has built a reputation on the excellence of customer service, care and support.  Response time to reported issues is generally within a few minutes and resolution of issues follows swiftly.


Ticket Direct Australia has been operating in Australia and New Zealand for over 15 years, selling over six million tickets for venues and event promoters annually. TDA offers Australian event promoters and venues a ticketing company that can provide professional ticketing services, cutting edge technology and powerful audience development tools at a reasonable price.

Some of our key clients include: Royal Australian show, Great Moscow Circus, Nitro Circus Australian regional tours, Cairns Cazaly Stadium, Coffs International Stadium, Warbirds Down Under, State Sports Centre Sydney and 12 of the 14 NZ Rugby franchises.

In 2009, TicketDirect was 'shoulder tapped' by Microsoft as 1 of only 20 companies worldwide to take part in their early technology adoption programme for Azure, their Cloud platform. It allows for infinite capacity to sell tickets, no 'CRASHES'. This gives it full elasticity and scalability with the ability to sell out multiple events of Olympic proportions all at the same time. Our track record proves the success of our business model, especially in professional sport.