EVENTS

GENERATING REVENUE AND SUPPORT FOR EVENTS

SMA is Australia’s leading events placement organisation. With a network of established industry relationships, our team attracts events into partnering destinations to boost communities and secure hosting rights to generate revenue for event owners.

Our 62 partnering Councils and Tourism Organisations across Australia and New Zealand outsource their event attraction activities to SMA, allocating their budgets and resources to our Events Placement Program. This program offers valuable incentives in the form of funding and value-in-kind support which attracts suitable, quality events and camps into these regions.

RESULTS

0

Events successfully placed annually through SMA’s program in 2022.

1 M+

Bed nights booked within our partnering destinations through SMA placed events.

$ 1 B+

Economic Impact into our regional Council economies from events.

1 +

Invested by Government into Event Owners through SMA’s Program.

WHY EVENT OWNERS PARTNER WITH SMA

BETTER
SUPPORT

Our partnering councils and tourism organisations provide commercial and logistical support for every event placed through our Events Placement Program.

NO
COST

There is no cost for event owners to use SMA’s services when events are held within our partnering regions.

UNIQUE DESTINATIONS

Using our extensive knowledge and database of regions facilities and infrastructure, we understand which regions have the capacity and capabilities to host your events.

LESS
HASSLE

SMA takes the stress out of events placement. From finding the right destination, to winning grants, creating an experience to remember, or ensuring each venue has exactly what you need, our expert team is with you every step of the way.

SUCCESSFUL EXPERIENCES

“Orange City Council has worked with SMA since 2008 and this partnership has resulted in a significant and measurable increase in the number of sporting events being secured for the city. We have built a genuine sports tourism industry in Orange which continues to provide significant economic and social benefits for the community.”

Ben Keegan,
Orange City Council

“SMA’s strategic method used in identifying the most suitable regions to host our events had been invaluable. Acting as the conduit between regional centres and our organisation streamlines the process and ensures that all stakeholders achieve the outcomes they desire”.

Brian Thorburn,
PGA

“Sports Marketing Australia has been representing Global Action Sports since 2005 to achieve positive commercial and planning outcomes when negotiating with councils, venues, media and sponsors for our international touring products like Nitro Circus Live and Australia Super X.”

Andy Edwards,
President Nitro Circus

“SMA has introduced council to a number of international, national and state bodies and associated events which have been hosted in Greater Shepparton. This has made a major impact on the local economy and assisted in branding our city as a major regional sporting destination. This may not have been possible without SMA’s support.”

Anthony Nicolaci,
Greater Shepparton City Council