Sports Marketing International (SMI) attracts and places global events and high performance sports training camps in Australia and New Zealand. Our team secures government funding and identifies the best destinations, venues, facilities and accommodation partners to ensure a positive experience for all participants, especially in the lead up to the Brisbane Olympic and Paralympic Games in 2032.

Through SMI’s Preferred Suppliers Program, we offer a full circle service option for international event owners to assist with event logistics and operations, including accommodation, ground transport, training facilities, recovery centres, social media management, sports equipment, apparel, nutrition, security and social media management.  For more information please see below

SMI has developed strong relationships with international sports federations and professional sporting teams across the UK, Asia and other strategic international markets, while growing our relationship base in New Zealand and the Pacific.

SMI works with prominent International Sports Federations including the:

  • Asian Football Confederation
  • Federation of International Touch Football
  • the International Table Tennis Federation
  • Professional Darts Corporation
  • World Badminton
  • Fédération Internationale de Motocyclisme
  • A number of Oceania and Pacific Sport Organisations including the Oceania National Olympic Committee.

SMI represents one of the world’s premier, sports conferences, SportAccord. SMI is the in-market representative for SportAccord in Australia and NZ for the 2024 SportAccord World Sport & Business Summit being held in Birmingham in the UK in April.

For more information on Sports Marketing International please call

Corey Bell – General Manager of Commercial and International Partnerships

Mobile: +61 402 848 807



D2-actions Beach Volleyball

Sports Marketing Australia has officially launched Sports Marketing International (SMI) at a signature event in Brisbane to attract more global events, high performance training camps and sports conferences into Australia and New Zealand over the next decade.

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Sports Marketing Australia (SMA) is working in partnership with SportAccord and the West Midlands Growth Company to support Australian and New Zealand stakeholders and other businesses who are interested in attending the SportAccord World Sport & Business Summit in Birmingham, United Kingdom.

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FIT conference in Singapore

The Federation of International Touch (FIT) is hosting its annual global Members Forum in Singapore this month with Sports Marketing International (SMI) delivering a keynote address on the importance of Commercial Partnerships.

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Case study 4 Traralgon International
Professional tennis hits the spotlight at the Latrobe City Traralgon Tennis International with the prestigious event returning to the Traralgon Tennis Association.

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Hockey vs China (1)
International hockey action featuring the top teams returned to Western Australia with a blockbuster game between the Hockeyroos and China at Bunbury Hockey Stadium.

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Case study 6 New matildas
After the CommBank Matildas embarked on the epic journey to FIFA Women’s World Cup glory, the next generation of Matildas showcased their skills in Wollongong as part of the 2023 Football Australia National Youth Championships (Under 14 and 16 Girls).

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Hockey vs China (1)
Working with City of Gold Coast, SMA has supported the Oceania Hockey Federation (OHF) to deliver a Hook in4 Performance Camp preparing for the recent Pacific Games in Honiara in December and a Hockey 5s World Cup Qualification Tournament for the inaugural FIH Hockey 5s World Cup in Oman in January, 2024.

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| Australia v China PR Match 5, MD3 | AFC U17 Asian Cup™️ 2023 Qualifiers Group G | October 9, 2022 | Shepparton Sports City Precinct, Shepparton, Victoria, Australia
Shepparton has hosted Group G of the AFC U17 Asian Cup 2023™ Qualifiers after being selected as the only regional Victorian venue by the Asian Football Confederation (AFC).

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Case study 9 PNG Prepares ICC Men's T20 World Cup
The recent ICC Men’s T20 World Cup, held in Australia for the first time, has included 45 matches with SMA assisting Cricket PNG with their preparations to qualify for the global event by securing the City of Gold Coast as their “home away from home”.

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