Sports Marketing Australia (SMA) is working in partnership with SportAccord and the West Midlands Growth Company to support Australian and New Zealand stakeholders and other businesses who are interested in attending the SportAccord World Sport & Business Summit in Birmingham, United Kingdom. 

SportAccord 2024 is a unique event being held from 7th – 11th of April where the worlds of sport and business converge to exchange ideas, reconnect and make new contacts. SMA is the In Market Representative (IMR) and is working with SportAccord and the West Midlands Growth Company to promote the importance of this Summit.

The Summit attracts over 1,500 leaders from 120 International Federations, the International Olympic Committee, all levels of government and the key decision makers involved in the business of world sport. The event provides an opportunity for national sporting organisations, government and sports businesses in Australia and NZ to learn, connect and take advantage of the opportunities in the lead up to the 2032 Brisbane Olympic and Paralympic Games.

The last SportAccord Summit was hosted at the Gold Coast in 2019 after the successful 2018 Commonwealth Games. The 2024 summit will assist Australia as the nation hits the green and gold runway for the Olympic and Paralympic Games in Brisbane in 2032. SMA General Manager, Partnerships and Commercial – International,  Corey Bell, was the City of Gold Coast lead for the last SportAccord Summit and said the event provided an unrivalled platform allowing global business leaders and host cities to access International Federations and their stakeholders in one location over several days.

To find out more, visit https://www.sportaccord.sport/2024-wsbs/

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