2026 marks 25 years of SMA driving results in sports, arts, and cultural events across Oceania. From humble beginnings with Lismore City Council and Ipswich City Council contracted and placing a handful of events each year, SMA has grown into an international event, camp and conference powerhouse with a relationship base of 1,500+ clients globally we partner with.

By the numbers:

• 5,834 events placed
• 5 million participants and visitors
• 9 million bed nights
• $5 billion in direct economic benefit to regional communities.

“We’re seeing strong demand for destination partnerships and growing momentum in high-performance sport space ahead of Brisbane 2032,” said Managing Director Craig Gibson.

SMA will host Partner Networking Events in Brisbane, Sydney, and Melbourne, featuring key industry guest speakers later in 2026 to celebrate this milestone. The Networking Events will offer are a rare opportunity to connect with the Councils, Government, Sporting Organisations, Event Owners and Suppliers that help SMA deliver world-class events, high performance camps and conferences across Australia, New Zealand and Oceania.