THE LEADER IN EVENT PLACEMENT FOR SPORT & ENTERTAINMENT
Sports Marketing Australia (SMA) partners with more than 62 destinations and tourism organisations across Australia and New Zealand.
We place events within these Local Government Areas (LGAs) through our network of more than 700 events owners and promoters.
WHY DO LOCAL GOVERNMENT & TOURISM ORGANISATIONS PARTNER WITH SMA?
0
+
Events Successfully placed annually
through SMA’s program
1
Million
Bed nights booked within our
partnering destinations through
SMA placed events
$
1
Billion
Economic Impact into our regional
Council economies from events
EVENTS
SMA partners with more than 700 event owners in sport, entertainment, music, the arts, culture, elite training camps, conferences and expos.
DESTINATIONS
SMA has long term contracts with more than 60 destinations in Australia and New Zealand. We have created a dynamic events tourism industry in our partnering regions.
CONSULTANCY
SMA provides consultancy services for facility audits, strategic planning, major and signature event plans and grant writing. Our professional team can access significant government funding and support through targeted grants.
NEWS AND ANNOUNCEMENTS
The Gold Coast will be home for AusTriathlon for the next 7 years through a new partnership with the City of Gold Coast and AusTriathlon which extends from pathway programs through to high performance and events.
Thank you to all of our Destinations, Event Owners, Sporting Organisations, Preferred Suppliers, Contractors, Venues and wider network for your support in what was a fantastic 2024.
The School Sport Australia Games 02 will be held in City of Moreton Bay in August attracting more than 3,000 people into the region including elite junior athletes.
Sports Marketing Australia (SMA) has placed the PPA Tour and Major League Pickleball Australia for the Brisbane Open (BEDA) in 2025, with more tournament options available for 2026 and 2027.
Wagga Wagga will welcome hundreds of amateur cyclists, including the next generation of Australian racing stars, at the AusCycling Junior and Masters Road National Championships next spring, placed through SMA’s Events Placement Program.
Rockhampton Regional Council will host the prestigious 2025 Hockey Australia Country Championships, a signature sporting event which will inject more than $2.4 million into the local economy.
Dreamworld, WhiteWater World and SkyPoint are official partners of SMA’s Preferred Suppliers Program and are offering special discounts and rebates to sporting organisations and their members.
Queensland will be the home of the Australian National Championships for the next three years following an agreement between Squash Australia and the City of Moreton Bay.
Australia is riding a wave of euphoria following our success at the recent Paris Olympic Games. Australia’s haul of 53 medals was the most ever won at an Olympic Games and the flow on effect is significant with communities across the country wanting to share that Olympic spirit.
SMA has focused on creating new connections with international sports organisations, event promoters and industry professionals over the past six months to increase the number of international opportunities for partnering destinations, venues and suppliers in Australia and New Zealand over the next seven years.
With even more excitement, the Paris Paralympic Games began last week and SMA wishes all athletes the very best of luck. A total of 160 Australian para-athletes will make their mark at this 17th edition of the games and it is one of the most highly anticipated and inspiring games yet.
The recent Women In Sport Summit 2024 presented by the Ministry of Sport and held at the Star Gold Coast, has attracted international attention with more than 500 participants who were inspired by some of sport’s most influential female leaders.
Rowing Australia will host the 2024 Oceania Rowing Coaching and Sports Science Conference and the 2024 Hancock Prospecting Rower of the Year Awards for the first time at the Gold Coast through a partnership facilitated by SMA.
SMA is working with our partner destinations to host the Rumble Roadshow, a community outreach project attracting some of the best skateboarders in Australia.
Sports Marketing Australia (SMA) has partnered with OptimoGov to help our local government and destination partners with venue management and event operations. This case study showcases how OptimoGov is dramatically improving efficiency for venue management and community space bookings and facility management.
Northern Beaches Council embarked on a transformative journey by entering into a 5-year partnership with OptimoGov. The OptimoGov solution encompasses a suite of tools and features tailored to the council’s needs.
Congratulations to Destination Gippsland and Latrobe City Council who won the prestigious Bunnings Trade Local Government Initiative of the Year for their innovative project: “The Home of Table Tennis – Latrobe City Council”.
Sports Marketing Australia (SMA) is partnering with the Ministry of Sport to support the Women In Sport Summit on the Gold Coast on July 24th, 2024. This international event is in its 6th year attracting more than 1,500 participants and 200 special guests, sponsors and delegates. As a valued partner of SMA, the Ministry of Sport is offering a saving of $50 per ticket to attend the summit at The Star Gold Coast.
The prestigious Fox Australian Supercross Championship will return to Queensland in October in the City of Moreton Bay. The event will be held at Kayo Stadium, Redcliffe, and will include a unique double header format in the opening round featuring two main races.
SIXT Australia is offering an exclusive 10% off for vehicle rentals to event owners who partner with Sports Marketing Australia (SMA).
There are more than 160 locations across the country and a fleet of over 16,000 vehicles, which means there is an option to suit everyone.
This deal is open to event participants, spectators and attendees.
Aquatics GB recently held its 2024 Pre Paris High Performance Training Camp at the Gold Coast as part of a targeted strategy to have England’s Olympic hopefuls ready for the Summer games.
Wollongong will again host the National Youth Football Championships next month as the 2024 Boys’ tournament kicks-off with 32 teams and some of the best emerging talent from across Australia.
The AFS Group has launched a new Events Strategy Service which guarantees peace of mind and brand protection for Event Owners provided by a trusted safety, risk and training company.
SMA and SMI have launched the Preferred Suppliers Program (PSP), a new commercial partnership alliance formed with some of Australia’s best companies and international brands.
The Federation of International Touch (FIT) hosted its annual Member Forum in Singapore last month with Sports Marketing International (SMI) providing conference planning assistance and a keynote address on the importance of commercial partnerships.
Sports Marketing Australia (SMA) met with industry leaders and sports professionals from across NSW last week when the team presented at the Sport NSW Industry Conference at Sydney Olympic Park.
Goulburn Mulwaree Council hosted the International Judo Open last month attracting 590 participants and 500+ spectators into the region for an exciting global sporting event.
Queensland and NSW will attract more events into their regions in the lead up to the Brisbane Olympic and Paralympic Games in 2032 through a new partnership alliance signed between SMA, QSport and Sport NSW.
QSport and Sport NSW have individually joined forces with SMA to secure more partnerships which attract international, national and state events, camps and conferences.
SMA has negotiated a 4-year deal with Major Events Gold Coast (MEGC) to host the Australian Pickleball Championships (APC) from 2024 to 2027, attracting thousands of visitors from across Australia and overseas. Next year the event will be held at KDV Sport in Carrara and is expected to generate 8,170 bed nights, bringing new visitors into the region.
SMA has formed a partnership with the developer of OPTIMO, a Local Government booking and management system which allows Council staff, stakeholders and the community to book Council facilities, venues or services in real time. The OPTIMO system enables councils to automate and streamline their booking processes. OPTIMO is a Microsoft Gold certified partner with over 30 Australian and NZ Councils on board.
City of Newcastle will host the prestigious 2024 Toyota Australian Country Cricket Championships, attracting hundreds of players from across the nation to compete in the region for a week of tough competition.
The Australian Country Championships will be played in Newcastle at various locations in January, injecting over a million dollars of economic impact into the local economy. The championships feature the best country cricketing talent.
Mid-Western Regional Council has joined SMA’s Events Placement Program with several exciting opportunities lined up including the 2024 NSW Rugby U11’s State Gala and the 2025 Swimming NSW Country Regional Meet – Mountains & Plains. Mid-Western Region is located just 3 hours from Sydney and offers premium facilities at the Glen Willow Regional Sports Complex. The council has extensive experience in hosting major events.
Men’s and women’s professional tennis will hit the spotlight at the Latrobe City Traralgon Tennis International next year when the prestigious event returns to the Traralgon Tennis Association for back-to-back weeks.
Placed in the region by SMA, the event will take place from 18th February to 3rd March. The two Australian Pro Tour events will offer a total prize pool of more than AUD $130,000 and valuable world ranking points.
Sports Marketing Australia is excited to announce that Corey Bell has joined SMA as General Manager Partnerships and Commercial – International, offering his vast experience in sports and events tourism.
As the CommBank Matildas embark on their epic journey to FIFA Women’s World Cup glory, the next generation of Matildas will show their skills in Wollongong as part of the 2023 Football Australia National Youth Championships (Under 14 and 16 Girls).
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Pathways for emerging Australian netball talent will extend in 2023 with the addition of an 11th team to compete in next month’s Australian Netball Championships.
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The University of Wollongong will host the prestigious 28th UniSport Australia Indigenous Nationals in 2024. The event was secured through SMA’s Events Placement Program and a partnership facilitated by SMA between UniSport Australia and Destination Wollongong.
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SMA met with some of the leaders in international sport at the Oceania National Olympic Committee’s (ONOC) 43rd Annual General Assembly in Brisbane recently.
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Working with City of Gold Coast, SMA assisted the Oceania Hockey Federation (OHF) to facilitate a Hook in4 Performance Camp preparing for the 2023 Pacific Games in Honiara in December and a Hockey 5s World Cup Qualification Tournament for the inaugural FIH Hockey 5s World Cup in Oman in January, 2024.
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Lake Macquarie will host part of the prestigious 2023/24 NSW Beach Volleyball Tour this Summer attracting large crowds and bringing an upbeat event vibe to the region.
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Bunbury (WA) will host the Rumble Am Series Skateboarding event for the next three years as part of a new event tourism opportunity worth over $450,000 to the region and involving the Australian Skateboarding Community Initiative (ASCi) and the Australian Skateboarding Federation (ASF).
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Edward River Council will host the gripping PGA of Australia (NSW) Pro-Am Series in September promoting the region across a wide tourism platform.
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Who we work with
SPORT AND ENTERTAINMENT
BUSINESS SOLUTIONS
NEW SOUTH WALES
UNIT 4/34 PARK AVENUE
COFFS HARBOUR NSW 2450
QUEENSLAND
PO BOX 446 MAIN BEACH QLD 4217
INFO@SPORTSMARKETING.COM.AU