THE LEADER IN EVENT PLACEMENT FOR SPORT & ENTERTAINMENT
Sports Marketing Australia (SMA) partners with more than 60 destinations and tourism organisations across Australia and New Zealand.
We place events within these Local Government Areas (LGAs) through our network of more than 700 events owners and promoters.
We place events within these Local Government Areas (LGAs) through our network of more than 700 events owners and promoters.
WHY DO LOCAL GOVERNMENT & TOURISM ORGANISATIONS PARTNER WITH SMA?
0
+
Events Successfully placed annually
through SMA’s program
1
Million
Bed nights booked within our
partnering destinations through
SMA placed events
$
1
Billion
Economic Impact into our regional
Council economies from events
EVENTS
SMA partners with more than 700 event owners in sport, entertainment, music, the arts, culture, elite training camps, conferences and expos.
DESTINATIONS
SMA has long term contracts with more than 60 destinations in Australia and New Zealand. We have created a dynamic events tourism industry in our partnering regions.
CONSULTANCY
SMA provides consultancy services for facility audits, strategic planning, major and signature event plans and grant writing. Our professional team can access significant government funding and support through targeted grants.
NEWS AND ANNOUNCEMENTS
Sports Marketing Australia is excited to announce that Corey Bell has joined SMA as General Manager Partnerships and Commercial – International, offering his vast experience in sports and events tourism.
As the CommBank Matildas embark on their epic journey to FIFA Women’s World Cup glory, the next generation of Matildas will show their skills in Wollongong as part of the 2023 Football Australia National Youth Championships (Under 14 and 16 Girls).
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Pathways for emerging Australian netball talent will extend in 2023 with the addition of an 11th team to compete in next month’s Australian Netball Championships.
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The University of Wollongong will host the prestigious 28th UniSport Australia Indigenous Nationals in 2024. The event was secured through SMA’s Events Placement Program and a partnership facilitated by SMA between UniSport Australia and Destination Wollongong.
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SMA met with some of the leaders in international sport at the Oceania National Olympic Committee’s (ONOC) 43rd Annual General Assembly in Brisbane recently.
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Working with City of Gold Coast, SMA assisted the Oceania Hockey Federation (OHF) to facilitate a Hook in4 Performance Camp preparing for the 2023 Pacific Games in Honiara in December and a Hockey 5s World Cup Qualification Tournament for the inaugural FIH Hockey 5s World Cup in Oman in January, 2024.
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Lake Macquarie will host part of the prestigious 2023/24 NSW Beach Volleyball Tour this Summer attracting large crowds and bringing an upbeat event vibe to the region.
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Bunbury (WA) will host the Rumble Am Series Skateboarding event for the next three years as part of a new event tourism opportunity worth over $450,000 to the region and involving the Australian Skateboarding Community Initiative (ASCi) and the Australian Skateboarding Federation (ASF).
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Edward River Council will host the gripping PGA of Australia (NSW) Pro-Am Series in September promoting the region across a wide tourism platform.
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Lake Macquarie City Council has joined SMA’s Events Placement Program, an initiative that drives events tourism in cities and regions across Australia and New Zealand.
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Vicsport and Sports Marketing Australia (SMA) have formed a new partnership to help Sporting Organisations and Local Government Authorities (LGAs) find the right destination and financial support for events.
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Regional communities in Wagga Wagga City Council and Griffith City Council witnessed first class Super Rugby and Super W recently when the ACT Brumbies took on the NSW Waratahs in Griffith and the Melbourne Rebels in Wagga Wagga for the pre-season fixtures.
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Who we work with
SPORT AND ENTERTAINMENT
BUSINESS SOLUTIONS
NEW SOUTH WALES
UNIT 4/38 PARK AVE
COFFS HARBOUR NSW 2450
QUEENSLAND
LOT 5, TERMINAL DRIVE
BILINGA
QLD 4225
INFO@SPORTSMARKETING.COM.AU