NEWS

Sports Marketing Australia is excited to announce that Corey Bell has joined SMA as General Manager Partnerships and Commercial – International, offering his vast experience in sports and events tourism.

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As the CommBank Matildas embark on their epic journey to FIFA Women’s World Cup glory, the next generation of Matildas will show their skills in Wollongong as part of the 2023 Football Australia National Youth Championships (Under 14 and 16 Girls).

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Pathways for emerging Australian netball talent will extend in 2023 with the addition of an 11th team to compete in next month’s Australian Netball Championships. 

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The University of Wollongong will host the prestigious 28th UniSport Australia Indigenous Nationals in 2024. The event was secured through SMA’s Events Placement Program and a partnership facilitated by SMA between UniSport Australia and Destination Wollongong.

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SMA met with some of the leaders in international sport at the Oceania National Olympic Committee’s (ONOC) 43rd Annual General Assembly in Brisbane recently.

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Working with City of Gold Coast, SMA assisted the Oceania Hockey Federation (OHF) to facilitate a Hook in4 Performance Camp preparing for the 2023 Pacific Games in Honiara in December and a Hockey 5s World Cup Qualification Tournament for the inaugural FIH Hockey 5s World Cup in Oman in January, 2024.

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Lake Macquarie will host part of the prestigious 2023/24 NSW Beach Volleyball Tour this Summer attracting large crowds and bringing an upbeat event vibe to the region.

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Bunbury (WA) will host the Rumble Am Series Skateboarding event for the next three years as part of a new event tourism opportunity worth over $450,000 to the region and involving the Australian Skateboarding Community Initiative (ASCi) and the Australian Skateboarding Federation (ASF).


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Edward River Council will host the gripping PGA of Australia (NSW) Pro-Am Series in September promoting the region across a wide tourism platform. 

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Lake Macquarie City Council has joined SMA’s Events Placement Program, an initiative that drives events tourism in cities and regions across Australia and New Zealand.
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Vicsport and Sports Marketing Australia (SMA) have formed a new partnership to help Sporting Organisations and Local Government Authorities (LGAs) find the right destination and financial support for events.
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Regional communities in Wagga Wagga City Council and Griffith City Council witnessed first class Super Rugby and Super W recently when the ACT Brumbies took on the NSW Waratahs in Griffith and the Melbourne Rebels in Wagga Wagga for the pre-season fixtures.
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Working with Major Events Gold Coast and Zaccaria Concerts, SMA collaboratively placed the dynamic SummerSalt festival at Broadwater Parklands highlighting another season of sun-kissed summer fun.
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Townsville hosted the Little Athletics Queensland (LAQ) McDonald’s State Championships from 24th – 26th March with more than 1,600 competitors and officials attending.
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With the support of the NSW Government through Destination NSW and Penrith City Council, the inaugural Redline Games took place at the idyllic Sydney International Regatta Centre.
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SMA joined with Netball Victoria and the City of Greater Bendigo to attract the exciting Bound4Bendigo pre-season netball weekend with crowds of over 3,000 fans attending each day.
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Hockey action featuring top international sides returned to Western Australia with a blockbuster game between the Hockeyroos and China at the Bunbury Hockey Stadium recently.
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The Softball QLD Masters Championships will again be held in Moreton Bay next year potentially attracting record numbers of participants and spectators.
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