International Women’s Day is an opportunity to recognise the phenomenal contributions that women make across every industry, including the sports, events and tourism sectors.

For more than a century, IWD has celebrated women’s achievements and encouraged progress towards authentic equality.

At SMA, we’re fortunate to work with many talented women whose skills, professionalism, insight and commitment strengthen our work and the industry we support.

We’d like to acknowledge our own SMA team members who are working hard to support our partners:
🌟 Bron Parry – Leading our new Melbourne office and managing key relationships with councils, sporting organisations and event owners across Victoria, South Australia and Tasmania.

🌟 Caitlin Sebbens – Celebrating 10 years with SMA in 2026, Caitlin plays a central role in managing our sales processes and supporting event and high-performance camp placements.

🌟 Deborah Gibson – Managing content creation and communications, sharing industry insights and coordinating SMA’s Assessment Reports program.

🌟 Teela Sleeman – Leading SMA’s design, website, marketing collateral and social media, helping communicate our work clearly and professionally.

We’re proud of the role these women play within SMA and the great work being done across the broader sports and events industries.