SMA’s Event & HP Training Camp Prospectus 

In the competitive events and tourism marketplace, being capable of hosting an event is only part of the story. Destinations must prove their capability by showcasing their venues, infrastructure, expertise, people, experiences and that unique sense of place. 

SMA is working with destinations and Tourism Organisations in more than 70 locations using a comprehensive analysis process that transforms into a powerful marketing tool. Across this network, destinations are collaborating with SMA to craft documents that classify key strengths, placing individual regions in a position where they can attract major events and elite athlete training camps. The Prospectus and Capacity & Capability Assessment documents work in parallel. The Assessment catalogues key data while the Prospectus creates the impression about a regions’ event-readiness and personality.

Are you highlighting your region’s unique assets to the event decision-makers?

Combining compelling imagery, destination stories, event data, current site information and local expertise, a Prospectus will elevate a destination to a complete proposition. Craig Gibsonctor, Craig Gibson says every destination is unique and has a different story to tell and a prospectus is the perfect tool to do that. “It is incredibly important for destinations to have a High Performance Sports Camp Prospectus in the lead up to the Brisbane 2032 Olympic and Paralympic Games,” Craig said.

“A prospectus is the marketing tool that a destination and key stakeholders can use to sell their event hosting abilities. It is a well-crafted catalogue that provides a clear picture of what is possible.” Craig said the prospectus also answered the practical questions, like: In what venue can we hold this event? What additional facilities are available? How accessible is the destination? What support is available locally? As well as examining the bigger question: Why here? 

“This destination story is the next step for providing an authentic platform to show real capability,” he said. To find out more about boosting industry exposure, building confidence and opening the door to the next opportunity, speak to the SMA team on +61 414 186 200.