Throughout 2025, SMA’s newest team member, Bron Parry, has been instrumental in growing SMA’s presence in key markets across Victoria, South Australia and Tasmania, securing new clients and placing high-profile events across Australia. Her work with State and National Sporting Associations has strengthened partnerships, opened doors for new opportunities and expanded SMA’s influence in states targeted for growth.

Based in SMA’s Melbourne office, Bron’s expertise, strategic insight and relationship-building skills have delivered exciting results such as new Council partnerships and relationships with City of Kingston and Frankston City and meaningful outcomes for communities, destinations and the broader sports industry — setting SMA up for an even bigger 2026.

SMA Director, Jason Sleeman, described Bron is a powerful asset to SMA. “Her strategic, forward-thinking approach to aligning events, high performance camps and sport conferences with dynamic destinations is driving success across our footprint, creating value for partners, destinations and suppliers,” Jason said. “Her visionary approach is transforming how we place events in destinations. Bron sees possibilities everywhere and makes them happen, which is a huge win for SMA, our partners and the communities we work with.”