Sports Marketing Australia is excited to announce that Corey Bell has joined SMA as General Manager Partnerships and Commercial – International, offering his vast experience in sports and events tourism.
Corey’s primary role with SMA will be to manage Queensland and New Zealand based destinations and event owners, as well as new business opportunities both domestically and internationally, in new international markets which SMA is expanding into, including Asia.
Corey comes to SMA with more than 20 years of experience across business, sport and Government sectors including working for City of Gold Coast where Corey was the Business and Investment Attraction Officer for Sport. Other previous positions include CEO of Queensland Touch Football and Business Development Manager at Gold Coast Suns.
More recently, Corey was the Global Head of Commercial and Corporate Strategy for Next Level Racing, the global leader in racing and flight simulation. Corey’s portfolio included Commercial Partnerships, Commercial Sales, Government and Global Head of Commercial and Corporate Strategy.
SMA Director, Jason Sleeman, said he was thrilled to have Corey join the team. “Corey brings a great deal of valuable experience to Sports Marketing Australia,” Jason said. “Having worked on both sides in Government and in Sporting Organisations, Corey clearly understands the needs of both parties in forming strong and meaningful partnerships which deliver real results.
“His relationship base will complement the existing 950+ relationships which SMA holds across destinations and the rights holders we partner with. Corey’s strong work ethic is infectious to all around him and he will act as a motivational role model for the rest of the team. We are delighted to welcome Corey into the SMA family and excited to see what we can achieve together as we build towards Brisbane 2032.”
To contact Corey to discuss new or existing events placement opportunities, he can be reached via email email@example.com or mobile 0402 848 807.
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