SMA is building a dynamic network of destinations across Australia and New Zealand, helping cities and regions to host world-class events, high-performance training camps and major sporting conferences. Combining event expertise with deep destination knowledge, the SMA team is making sure that every event maximises tourism potential, economic benefits and community engagement.

Adding to a portfolio of more than 60 unique regions, the new destination partners include:

• Visit Northern Tasmania
• Dunedin City Council, NZ
• Shire of Glenelg, VIC
• City of Kingston, Melbourne, VIC
• Fraser Coast Regional Council, QLD
• Bundaberg Regional Council, QLD
• Redland City Council, QLD
• Mount Isa City Council, QLD
• Cairns Regional Council, QLD
• Lismore City Council, Northern Rivers, NSW
• Kempsey Shire Council, Macleay Valley Coast, NSW

Through careful analysis with Capacity & Capability Assessments and Events Prospectus development, SMA matches event requirements to local capacity and strengths. The team examines the key aspects of each destination such as venues, accommodation, major attractions and community support to create high calibre events with real economic impact.

SMA Managing Director, Craig Gibson, said SMA was discovering and activating authentic new destinations with that wow factor.

“SMA is shaping the future of sports, events and tourism, turning regional and metropolitan locations into world-class event hubs,” he said.