Sports Marketing Australia has officially launched Sports Marketing International (SMI) at a signature event in Brisbane. SMI will attract more global events, high performance training camps and sports conferences into Australia and New Zealand throughout the next decade.

The launch was attended by guest speaker and Olympian, Nat Cook, from the Brisbane 2032 Olympic and Paralympic Games Organising Committee. To find out more about the Committee click here. 

After more than 21 years in the events industry, Managing Director, Craig Gibson, said it was the perfect time to expand SMA’s footprint.

“There is a deepening desire for International Federations (IFs), elite sporting teams and event promoters to come into Australia in the lead up to the Brisbane Olympic and Paralympic Games in 2032,” Craig said.

SMI General Manager Partnerships and Commercial – International, Corey Bell, is actively pursuing business opportunities both domestically and internationally in new markets including Asia and the UK, as well as expanding New Zealand. Corey’s aim is to broaden SMA’s reach and build verticals including placing international elite training camps and creating relationships in new markets.

Corey comes to SMA with more than 20 years of experience across business, sport and Government sectors. He will join Dave Szumowski, Senior Partnerships Manager, who will continue to manage event attraction in the Pacific Islands.

For more information call +61 402 848 807 or e-mail corey@sportsmarketing.com.au

Photo: The team at SMA launched our international agency, SMI, in Brisbane with a host of industry partners plus Green & Gold Athletes’, Nat Cook (pictured centre) OAM OLY.

Photo: The team at SMA launched our international agency, SMI, in Brisbane with a host of industry partners plus Green & Gold Athletes’, Nat Cook (pictured centre) OAM OLY.