Is your region ready to host the world’s elite athletes and top-tier conferences?
Sports Marketing Australia (SMA) is paving the way for regions across the country to shine on the global stage, thanks to our cutting-edge consultancy services offered through Prospectus Development.

SMA is helping communities unlock the full potential of their sports and event facilities and the results are game-changing. Our recent work in Queensland – partnering with Mackay and Gladstone Regional Councils, along with three premier South-East QLD Government owned Sport and Recreation Precincts – has been instrumental in identifying world-class venues primed for high-performance training camps and conferences.

These assessments are especially critical as the nation gears up for the Brisbane 2032 Olympic and Paralympic Games. Our team conducts in-depth audits, evaluating everything from state-of-the-art facilities and accommodation to transport access and event tourism potential. We’re helping regions position themselves as the “go-to” destinations for international and national sporting events.

SMA Managing Director, Craig Gibson, is impressed with what Queensland has to offer. “Every location we assessed has first-rate, accessible facilities, excellent accommodation options and incredible support services,” he said. “These regions have plenty to offer high performance sport programs.”

SMA’s in-depth facility audits are helping regions maximise their assets and draw in lucrative events tourism. Want your region to join the ranks? Contact Craig Gibson at 0414 186 200 and discover the opportunities.