Sports Marketing Australia (SMA) met with industry leaders and sports professionals from across NSW last week when the team presented at the Sport NSW Industry Conference at Sydney Olympic Park.

The conference attracted more than 280 delegates and combined keynote presentations, subject specific streams and case studies, plus the latest innovations and information on sport in NSW.
 
SMA Senior Partnerships Manager, Steffan Jurd, delivered a presentation on industry best practice in events placement and hosting while SMA Director, Jason Sleeman, hosted a panel group discussion on the different perspectives and motivations of key stakeholders in event placement and attraction.

Special thanks to our panel of experts who included:
* James Hickman OLY (Chief Commercial and Marketing Officer – Swimming NSW)
* Tim Underwood (Executive General Manager – GIANTS Netball)
* Cr Jason Hamling (Mayor – Orange City Council)

The day incorporated an exhibition area where SMA was able to share information with delegates around our Events Placement Program and the Preferred Suppliers Program. SMA is proud to partner with Sport NSW and Jason said he hoped that members benefited from the insights that the SMA team shared with delegates on the day.

Visit https://www.sportnsw.com.au/home for more information.

Photo: SMA delivered a session at the conference on industry best practice in events placement and Jason Sleeman (pictured left) chaired a panel discussion on the motivation of key stakeholders in event placement and attraction.